ABOUT THE BRAND

Football´s Coming Home 1848 is the unique umbrella branding for an incomparable Marketing brand and the alternative to the global brands and associations.
It implies what England is standing for and what England gave to the world: . . . the genesis of football.
Today, more than 265 million people are playing football
in more than 200 countries.
Our prime target groups are the hard court heroes, the amateurs, the semi professionals and all the football fans who enjoy and live football with each of their unforgetable moments.

BRAND VALUES

Football´s Coming Home 1848

History
Football´s Coming Home 1848 reflects the historical origins of football
Old Values
Football´s Coming Home 1848 refers to the “old values” of football: integrity, respect, community
Personal Story
Football´s Coming Home 1848 reflects the personal story of each “kicker” and football fan

Personal stories like . . .

. . . the moment you held your first leather football in your hands

. . . your trousers with grass strains

. . . your jumpers for goalposts

. . . friendships developed out of every day’s street football matches

. . . all your dreams about your football idol

. . . all these unforgettable football highlights and moments

. . . your first time in the stadium

. . . every perfect moment in every match

ACHIEVING GOALS
BY STRONG EMOTIONAL BRAND LICENSING PARTNERSHIP

Football´s Coming Home 1848 . . .

. . . has the utmost respect for the visionaries of the world wide most popular sport

. . . brings to life the personal story of each football fan and player

. . . support and promoting the fairness, fellowship and enjoyment of football

BECOME PART OF IT

Football´s Coming Home 1848 evokes so many memories and momentum . . . in any match as an amateur or as a fan. With all these moments of excitement:
  • for yourself
  • for your team
  • for your friends
  • for your family
We build on the historical as well as the emotional values by developing first licensing/merchandising concepts for and with potential partners for a “all-year-round-market”.

THE ORIGINAL SPIRIT OF FOOTBALL - LIVES ON

1848

Cambridge Rules

The „Cambridge Rules“ are the first codified rules of football, defined by a committee at Cambridge University. They embrace the true principles of the game and are the predecessor of modern association football. Just a few years later football spread like wildfire and evolved from a „sophisticated sport“ to the most popular sport around the world.

1966

World Championship in England

International Football came back home to England with the World Championship that England mastered as World Champion at the former Wembley Stadium in London.

1996

„Football´s coming home“

In 1996 the song „Three Lions“ by Baddiel & Skinner & Lightning Seeds was made public, the key message „Football´s Coming Home“ became the synonym for all football fans around the world.

2020

European Championship

Football is coming back home again with the semi-finals and the final of the European Championship at the famous Wembley Stadium in London, also known as the „Football´s Coming Home Stadium“.

CONTACT

footballs-coming-home

Brand Owner

Dipl. Wirtsch. Ing.
Michael Rindert
m.rindert@fch1848.com

IP – Management

Alfred R. Hoffmann
+49 (179) 1121654
a.hoffmann@fch1848.com

Management

Michael Sommer
+49 (152) 51904100
m.sommer@fch1848.com

© 2018, Michael Rindert – all rights reserved